WordPress Editing Basics

WordPress Basics: Overview of most commonly used editor menus

This document demonstrates the basics of using the WordPress website content editor, with a brief overview of the most commonly used editing menus.

WordPress Website Editor Basics

Search Engine Optimization Sarasota: Improving Click Through

Search Engine Optimization Sarasota tips on improving click through ratio of search engine listing results

You want to your website to rank higher in search results and get more people to click on it, right? You can get more visitors by crafting compelling title tags and meta descriptions.

Let’s compare. If you were shopping for shoes online, which of the following search results would you be most likely to click on?

Shirts | Tommy | Official Site
Tommy Duffle Bags, Laptop cases and luggage are high quality and affordable. Since 1995. San Francisco, California.

Chinese Food  - Fashion swimwear for women: snorkels, masks …
Official website of Ho’s Chinese Take Out: From Mongolian, Hunan, Schezuan, Kung Pao, Yushang, Imperial, and General Tso’s …

Shirts, Clothing |  Old Navy Free Shipping
Free shipping BOTH ways on shirts, clothing, and more! 365-day return policy, over 1000 brands, 24/7 friendly customer service.

The meta description in the first search result doesn’t have anything to do with shirts. The second has a title tag and meta description that are too long, and get chopped off. But the third site tells you what shoppers want to know and why to buy from them in both the  title and meta description.

Make sure your title tags or meta descriptions aren’t too long, missing or duplicated? If you are lucky enough to have a WordPress web design, there is free plugin software that will help you do this with a few clicks. Otherwise there are various websites that will give you a free report about title tags and metadescriptions.

Razworks Search Engine Optimization Sarasota provides local SEO services for small and medium clients.

Razworks 3d Animation

Razworks 3d animation has over a decade of 3d animation, modeling and rendering experience.

3D modeling: Razworks possesses world class expertise in accurately modeling and texture mapping products, architecture and ideas. Clients can accurately visualize their product in 3D animation before producing an expensive protoype, effectively reducing the amount of costly revisions.

3D Visualization: Bringing your idea to life through 3D Animation allows you to share that idea with colleagues, associates, financers and potential customers. From a simple idea, pencil sketch, or CAD drawing, Razworks can transform your idea into a visual presentation that will impress any audience.

Photo Realistic Renders: Using the latest real world light simulation technologies, Razworks can produce photo-realistic images and animations that look so real, they are often difficult to discern from real life photographs and video.

Web 3D: Modern Web 3D utilizes next-generation technologies developed by the video game industry. Such high-end 3D Animation will revolutionize the future of the Internet in the coming years. Razworks is fortunate to be positioned at the forefront of this revolution.

3D Design: Media just looks better when the graphics have been designed in 3D animation software. Logos, web design, brochures, video graphics, even business cards will have a more professional look and a greater visual impact when using graphics created by a professional 3D Animation specialist.

Contact Razworks Sarasota 3D animation today: 941-685-8851

Razworks Sarasota Web Design, Search Engine Optimization and WordPress development

Razworks Sarasota SEO and Google Panda

Google updated their search engine algorithm at the beginning of 2011. The algorithm is a sophisticated software system that generates search engine results. Google’s update was named “Panda”.  Now that Panda is over six months old, search engine marketers have reporting mixed progress in their attempts to recover previous search engine rankings.

Google intended for the Panda update and other tweaks to reduce the prominence of “low quality” websites, including sites primarily composed of duplicate content, such as affiliate feeds and other non-original content sources. This algorithm change caused numerous websites’ traffic to drop by 80 percent or more.

“Panda has created a scenario where publishers who don’t embrace SEO are condemned to feel the sting of what happens when they don’t,” Frank Watson wrote for Search Engine Watch. “SEO does work, but you can’t rely on your father’s methods anymore.”

While some websites have recovered a portion of their lost ground, others have not since seen the sweet search engine traffic that their profits were once built upon.

“What Panda has shown is that changes have been different for sites based on their content and language — the algorithm seems to have the ability to differentiate the topics and languages and use the information to create changes in the SERPs that are tailored to that information,” Watson added. “Publishers of widespread topics have had the toughest time as what may work to help one area could hurt another, and in most cases they are using a single method to correct their problems.”

Although affected website owners have discussed strategies for coping with Panda, Google’s Webmaster Guidelines provide all the information that is needed to rank well within its search listings, especially those centered on content and design.

Experts also note the increasing importance of local search and mobile search.  For better results, it has been recommended that webmasters focus on providing relevant content, intuitive navigation, valid coding, reduced advertising and faster hosting and page speed.

“Google’s algorithm at its start mirrored how scholarly articles referenced other studies — those referenced most often were generally the seminal works on the subject. Unfortunately, this lead to link buying and link spam,” Watson concluded. “Panda is an attempt to return to these early methods, but Google can now apply latent semantics and understands duplicated content better.”

Choosing a Sarasota Web Design Company

Sarasota Web Design companies…Where do you start?

Razworks Sarasota Web Design makes it easy with over a decade of professional service.Sarasota web design is a pre-requisite for today’s businesses. To be in business, you need a website.

Do you hire a big Sarasota web design company, or do you hire an independent web designer? A freelance or independent web designer can range from some of the best Sarasota web design work in the business, to total incompetancy. Large sarasota web design companies can provide you with some of the best Sarasota web design resources money can buy, but sometimes, larger Sarasota web design companies can be tied to old technologies and methods which produce obsolete websites. In a nutshell: You need to be very careful when contracting Sarasota web design services.

Razworks Sarasota Web Design specializes in modern web standards.A large percentage of web designers still use obsolete techniques or technologies. Receiving optimal value for your Sarasota web design investment will largely depend upon whether your web designer uses modern, up-to-date web design methods, or old school design techniques that are obsolete. If you are not careful, you could spend thousands of dollars on a Sarasota web design that is obsolete before it is even launched. So it is important to know what to look for.

Here are some tips to be concerned about when shopping for a web designer?

Flash websites are obsolete. Under no circumstances should you ever contract a website compiled within Flash. Apple’s IOS does not support Flash, therefore a Flash website will not be viewable on iPhone, iPad and iPod, nor on any PC or mobile device that does not have the appropriate version of Flash installed.

Razworks Sarasota Web Design tableless CSS, as mandated by web standards.Another critical issue to be aware of are old-school HTML Table layouts. Websites coded in the old school HTML Table layout method became obsolete in the mid 2000s. Table layouts use to be the norm, but the CSS standard ushered in a new era of web design, providing vast improvements over the old, clumsy Table layouts, which bloated websites with unnecessary code, hindered search engines, and were difficult to update. Do not contract a Sarasota web design built with the old school Table layout. Make sure it is tableless CSS. There are plenty of web designers who are fluent in this fundamental standard of modern web design.

Another issue of concern is contracting web design from offshore companies in India and abroad. Not only is it unAmerican, but it creates time-zone conflicts and accountability issues. Its always good to meet your web designer in person. Contracting a local Sarasota web design company will always provide the best overall experience and value, in addition to the peace of mind that you are keeping your money within your country.

Razworks Sarasota Web Design specializes in WordPress developmentThe final topic to be aware of is that websites no longer need to be coded from scratch. In fact, you will have a better, more modern, more powerful website if it is built upon an open source publishing system, such as WordPress, which powers 5 million websites and some of the world’s largest companies such as Yahoo, Sony, and the New York Times. You will typically pay less for a WordPress website, yet you will have much more value when compared to a static website of the same price. And with an expert WordPress web designer, you can have the custom website you desire. In addition, you will be able edit your own pages, upload your own photos and videos, author blogs and add unlimited functionality. And because WordPress is updated every quarter, you will never have to replace your website. A simple upgrade is all that is needed to keep your website on the cutting edge of technology.

Razworks Sarasota Web Design and Search Engine OptimizationIn conclusion, contracting a Sarasota web design company can be an intimidating process. One way to weed through the candidates quickly is to contract a web designer that specializes in WordPress. By making that decision you will eliminate a large percentage of potentially bad Sarasota web design experiences. WordPress is the status quo for modern websites, running 63% of all the world’s CMS websites.

Razworks Sarasota Web Design specializes in WordPress. Contact Razworks today: 941-685-8851

Razworks Sarasota Web Design, Search Engine Optimization and WordPress development

Razworks Sarasota Web Design and 3d Animation

Razworks Sarasota Web Design is one of the leading Sarasota web design companies and 3D animation providers, serving hundreds of Sarasota web design clients and 3D animation projects over the last decade. Razworks Sarasota Web Design’s unique and stylishly innovative web design visuals, coupled with the Internet’s most current website technologies and techniques, provides Sarasota Web Design customers with a Sarasota web design value that is difficult to beat. Razworks Sarasota 3D animation provides clients with world-class 3D animation experience at a local small town price.

Visit the Razworks Sarasota Web Design and Sarasota 3D animation website at: http://razworks.com

or phone Razworks today at: 941-685-8851